Content creation is exhausting.
You spend hours brainstorming, writing, editing.
You hit publish, get a few likes… and then you’re back at it the next day.
Sound familiar?
There’s a better way.
I use a content repurposing system that saves me 80% of my time and helps me reach 5x more people with less effort.
Here’s my exact process:
Set Up a Simple Content Calendar
Doesn’t matter if it’s Notion, Google Sheets, or Excel.
Pick the tool that works for you.
I use Notion, and my calendar includes:
- Publish date
- Format (Tweet, Thread, Text + Image etc.)
- Post URL
- 3-month intervals repurposing checkpoints
This helps me stay organized, track performance, and know exactly when to reuse or rewrite content.
Repurpose on a 3-Month Cycle
After the first 3 months, I review my calendar and ask two simple questions:
– Post performed well? – then I simply reuse it.
– Post flopped? – I try to revive the idea giving it a better hook, structure etc.
Most creators let their best content die after one post. If your initial angle wasn’t great, doesn’t mean the topic isn’t.
Repurposing With a Content Matrix
By the 6-month mark, I have clear data on what worked.
Now I take one top-performing post and repurpose it into 8 completely new pieces using Justin Welsh’s Content Matrix.
The styles can be:
- Actionable: Teach people how to do something
- Motivational: Motivation related to your niche
- Analytical: Break something down into the data
- Contrarian: Say something that is against the grain
- Observational: Simply making an observation
- X vs Y: Comparing two things
- Present vs Future: Way we do something today vs future
- Listicle: Listed points, i.e. “10 best ways to do xyz”
Now all I need to do is:
- Choose a topic
- Match it to a style
- Write a quick headline
- Repeat until I have 8 ideas
Now I’ve got 8 new ideas, all rooted in a message I know works.
This repurposing process gives me clarity, consistency, and leverage.
Feel free to steal it, tweak it, and make it your own.