A landing page has one job: Get the visitor to take one specific action.
That’s it.
If your landing page isn’t converting, it’s usually because it’s doing too much.
Or it’s doing the things in the wrong order.
In this post, I’ll walk you through the exact landing page framework I use – one that consistently delivers conversions without needing fancy design or expensive tools.
Let’s break it down.
A clear, specific headline (your hook)
This is the first thing people see.
And in most cases, the last thing they’ll read, unless it’s good enough to keep them going.
Your headline needs to do two jobs:
- Make it crystal clear who the page is for
- Highlight the benefit they’ll get by taking action

The problem your audience is facing (the story)
After the headline, your visitor needs to feel understood.
This is where you write a short paragraph that mirrors their current frustrations or pain points.
You’re not here to teach yet.
You’re here to show them you get it.

Present the solution (your promise)
Now that you’ve shown them the problem, it’s time to introduce what you’re offering.
Whether it’s a lead magnet, a free guide, or a paid product, this is where you highlight the transformation. I my case, it’s specific topics I write about in my newsletter to solve my audience’s problem.

Add proof (social validation)
If you’re just getting started, you might not have 100 testimonials. That’s okay. One or two real pieces of proof still matter.
- A logo section with the companies that you helped/been featured.
- A quote from a DM or email
- A screenshot of someone applying your advice
- A simple line like “Trusted by 1,200+ newsletter subscribers”
Close with a reminder (one last hook)
Once you’ve laid out the value, shown the transformation, and added proof, wrap things up with a short, final push.

Final thoughts
You don’t need a perfectly designed landing page.
But you do need a structured one.
The difference between a landing page that converts and one that doesn’t often comes down to a few simple details:
- A clear hook
- A specific promise
- One focused goal
- Social proof
- A simple reminder
It’s all about writing the right things, in the right order.
If you follow this framework, you’ll give every page a better shot at doing its job: converting.